If you own a hospitality or retail business, digital menu boards can be great for communication for your customers or increase profits & improve customer experiences, as well as save you time and money.
Our latest blog will take you through the three benefits of digital display screens & menu boards that can improve many aspects of your business.
Menu Screens Can Be Updated in Minutes
By transferring your menus to digital signs instead, you can ensure that what is displayed on the screen is what is going to be best for your business and customers.
Whether you create your own digital menu or purchase a template, we’d recommend finding an easy way to make any updates.
One of the great advantages of using high-quality digital content is that it’s dynamic. Changes on a digital advertising screen menu will only ever take as long as the person who is updating it.
For example, perhaps you have a flash sale at the end of the day and you need to update prices very quickly. This can be done in seconds through the digital media player and content management system that is associated with the player.
By using the flexibility afforded to you as a business owner through the use of digital menu boards, you’ll be able to add enormous value for your customers and save time and money all at the same time.
All of this will ultimately lead to an increase in revenue and an overall better customer experience.
It Can Increase Revenue and Decrease Wastage
Were you aware that nearly 70% of restaurants that start using digital signs for menu boards find that they almost certainly make their investment back in the first 18 months?
Once that period concludes, this asset of digital menu boards becomes a pure profit driver as the content management system continues to drive benefit both your business and customers.
Digital advertising screens that advertise your menu, as well as any promotions you might have, are an effective way to convey what you sell.
As previously mentioned, you can easily make changes to your digital signage content based on your promotions and how quickly they sell out.
While this increases revenue, it can also decrease wastage as you’re moving stock at a rapid pace. It’s very much a win-win!
Also, you’ll have a significant amount of screen space to work with and promote your offering to ensure you are easily meeting demand.
You can drive revenue through product promotions, but also increase the probability of those impulse purchases at the counter and boost loyalty programs via your digital signs.
Finally, since your menus are completely digital, your print costs will inherently decrease. To begin with, there’s no need to buy paper, ink, or laminating & printing services.
You also save time by not putting up posters and placing table menus or disposing of them when they’re no longer needed.
Reducing Wait Times in Queues
Whether it be retail or hospitality, improving the experience of the customer is what it’s all about. If your customers are having to wait around to make their purchase, that will reduce the chances of them going elsewhere.
Digital screens have been proven to reduce perceived wait times at checkouts by as much as 35%. That is a staggering number!
If people are waiting around and they have something to look at, the time appears to go faster than normal.
Unfortunately, the same cannot be said for traditional printed menus because they’re static and your repeat customers have already seen them, so they won’t be interested.
If you're using digital display screens for your menu board you can help your audience make faster decisions about what they want to order.
This will speed up queues and ensure your customer will get what they want quicker, and increase revenue and customer experiences too.
By taking advantage of the flexibility and ease of digital menu boards, you’ll be able to add a tremendous amount of value to your customer’s experience with your business.
We also guarantee that you will increase your volume of customers and save both time and money all at the same time.
If you want to save time and money, while also increasing your customer experience & revenue through digital menus, get in touch with us to find out how we can provide you with a digital signage solution.