Quick service restaurants (QSRs) are one of the biggest industries in hospitality with plenty of competition in the market. There is a need to stand out and separate yourself from others, and that’s where digital signage comes in.
Benefits of Digital Signage In QSRs
Digital signage devices can be combined in a multifaceted approach for QSRs, such as the previously mentioned kiosks and menu boards. Using these forms of digital signage can remove many pain points for hospitality-based companies. It can also be used to improve the restaurant’s brand appearance in a positive way.
One way that digital signage can be used to improve the brand's appearance is through community support, such as showcasing community events. Having displays dedicated to showcasing community events shows the connection between QSRs and the community, hopefully leading to an increase in brand loyalty.
Digital signage will also help your QSR staff by providing up-to-date information for them and your customers. Having the correct information will help avoid unhappy customers and increase the rate of returning customers. The changes to this information can all be automated thanks to Doohly.
Doohly software can be used to create self-serve kiosks and digital menu boards for your QSR easily and efficiently. Using Doohly in this manner will improve customer satisfaction due to reducing the number of errors, and enabling menu flexibility.
Setting Up Digital Signage
Once the digital signage in your QSR is operational, you can manage and update it both automatically and manually. When making changes to the content being displayed you can do so remotely without needing physical access.
Thanks to in-house software development, remote access can be completed through any device connected to the internet. Simply head over to Doohly and make the necessary changes on the fly.
Only a handful of things are needed to get started with digital signage at your QSR. A screen, a media player, and our proprietary software Doohly Player. Once acquired, your digital signage journey can begin in minutes.
What is Digital Signage?
Digital signage is a method of displaying content for customers and staff using digital platforms such as kiosks and menu boards. We know speed and reliability are key factors of quick-service restaurants, and digital signage can help maintain these factors.
Many large-scale QSRs have already adopted at least some form of digital signage, generally in the form of menu boards. These solutions exist for everyone, Doohly for example can be used in both large and small scale environments.
If you have any questions about how Doohly can help your QSR or want to get in contact, you can do so here. If instead, you would like a private demo of our CMS solution feel free to contact our sales team.