Now that you’ve made the decision to switch from traditional POS, menu boards, or signage to a more modern digital display solution, it’s time to start thinking about the content you wish to display.
It’s at this point you need to ensure that your content will not only attract your customer’s attention but also stand out from your competitors' digital signage displays.
With this in mind, we’ve put together this blog to help you understand what the best practices are for making good digital signage.
Tailor Your Imagery to Suit Your Audience
Do you know who your target audience is already? Great! Ensure your content speaks their language to ensure market cut through.
You can do this by understanding the words they typically use, as well as using any images that you believe will resonate with them.
For instance, if you’re a restaurant, use imagery of a couple enjoying a meal in your restaurant. Sell them the experience they’ll receive when they visit.
You could take this a step further and implement user-generated content from social media to achieve this with your digital signs.
This also demonstrates trust & credibility that people are coming to your restaurant and makes for a much better sell.
Brand is Everything
Regardless if you’re aware of the importance of brand or not, it’s imperative that you understand the role it plays in your digital signage content.
Whether it’s the logo, colours, font, or the product or service itself, the brand is what is at the core of a company’s identity.
A well-executed brand identity is the difference between keeping a customer or losing them.
How does this play out on the digital signage screens of your business?
For example, if you’re a retail store, you might position your digital display screens in the front window showcasing your brand for all to see.
The key here is to ensure it’s engaging enough to draw their attention and bring them into the store for a closer look at what you have for sale.
Check Your Colours
Very much associated with the brand, the colours you use for your business can ensure you stand out and have your message noticed.
In saying all of this, while they may look good on your laptop screen, you need to ensure they are going to work on big screens in your shop front window.
Combinations that clash on your digital display screen will do nothing more than turn people away before they’ve set foot in your business.
The Devil is in the Detail
While it’s important to have your digital signage content displayed on your digital screen as soon as you’ve started advertising on a cloud-based software platform, it’s equally as important to ensure that there are no grammatical or spelling errors.
As we know, people can be critical at the best of times. Proofread and double proofread everything before you press live and don’t give them an opportunity to point out a simple spelling mistake on your video walls.
Again, this is where a well-executed brand effectively communicated through digital displays via a digital signage network can acquire and keep business.
The K.I.S.S. Method
There’s a world of potential marketing & advertising opportunities waiting for you through digital signage that are just not possible with traditional means.
Digital screens are capable of using content that is animated, can rotate, and uses motion - but it doesn’t mean you always should.
In fact, our approach of keeping it incredibly simple and focusing on communicating one message at a time ensures market cut-through and a more effective digital signage solution.
With a wealth of experience & knowledge in the commercial digital signage industry, we believe we know what’s necessary to ensure well-communicated and effective digital advertising screens in a variety of indoor and outdoor situations.
If you want to find out more about how our cloud-based content management system can create a wide range of digital signage solutions for your business, get in touch with our sales team today.