Trying to grab your customer's attention is a lot harder now than it once was now that a new age of content has arrived.
With this in mind, you need to up your game to ensure your business can compete with online advertising platforms such as Facebook and Google.
Outdoor signage can still play a significant role in driving brand awareness and exposure for your brand.
To ensure it stands out from your competitors, you should consider going digital and implementing outdoor digital signage.
In 2020, the overall spending for outdoor digital signage displays reached a whopping $21.49 billion in 2020 and it's only going to grow.
This provides a significant opportunity for how businesses can explore how digital signage can become an effective part of your marketing strategy to increase brand and sales.
With this in mind, our latest blog will consider seven tips on how to create effective outdoor digital signage for your marketing strategy.
Choosing the Right Software
Adopting a digital mindset with your outdoor signage means you will need to invest in reliable & effective digital signage software.
This media software will ensure you can manage your digital signage content remotely but, more importantly, in real-time.
With a variety of software options available to your business, you might find yourself struggling in choosing what's right for you.
And while there is no such thing as a perfect digital signage software platform, there are several features and benefits that you will need to strongly consider.
To begin with, you want to use software that is user-friendly as not every user is going to be technologically literate on programmatic.
An intuitive platform that can be managed with ease will allow you to confidently schedule and manage your content without the need to outsource it.
Secondly, the other element you need to be mindful of is security. The digital environment is often a breeding ground for scammers & hackers. This means you need to protect your business and clients/consumers that all of your outdoor signage content is protected.
Finally, the other element to consider is scalability. This will ensure you can expand your reach as your business grows due to the exposure you are receiving.
The Perfect Location
In 2020, almost one-third of outdoor signage has transformed into digital according to eMarketer. While this is clearly a positive, it also comes with more competitors vying for your customers' attention.
Design and content might not be enough to reach your target audience on a regular basis. You need to do your absolute best to grab their attention.
This involves finding the perfect location to place your outdoor digital signage to ensure you can attract your potential customers.
You want to ensure that your outdoor digital signage content is visible to every day passers-by. The most ideal place to put your signage would be on a street with heavy foot traffic.
One recommendation we'd make is to ensure it's free of any obstructions such as poles, trees, and, most importantly, other signage.
Design is Everything
Effective signage can leave a strong last impression on passers-by. At the very least it will encourage brand recall and recognition. At best, it will drive your potential customers to take the action you want them to take.
This is why it's important to pay attention to how effective your outdoor digital signage design looks. Elements to consider here is the layout, fonts, colours, graphics, and much more.
The good news is that creating high quality and eye-catching content is much easier than you think. Using platforms such as Canva can easily achieve this.
This platform is easily integratable with a number of content management systems that can produce content for outdoor LED signage digital displays, mounted digital signage displays, and more.
Interactive Content is a Must
One of the great benefits of digital signage is that your content is only limited by your imagination. While effective design is a must, the quality of your content is what is going to draw the attention of your audience.
This is why you should consider implementing interactive content on your outdoor digital signs.
One of the best examples of a trend in the digital signage industry is the use of touchscreen LED displays. This will almost certainly encourage passers-by to interact with your outdoor advertising campaign and engage with it.
Other high-quality content ideas include contests, promo codes, QR codes and much more. This allows your target customer to engage further with your brand using their own devices and perhaps without the actual signage itself.
This also ensures a more seamless customer journey from initial interaction to making the desired action.
Integration with Other Digital Signage Solutions
If you're a business owner looking to use digital signage for your outdoor advertising, we recommend integrating it with other solutions.
This will enable access to other tools and functions beyond what is available in your digital signage player software.
Similarly, it can ensure your workflow and processes are more efficient and seamless.
The best outdoor digital signage solution for your business will typically support various forms of integrations. An example of this is integrating it with your marketing software to have more access to automation and analytical tools.
This will also allow you to track its effectiveness on your holistic marketing campaigns by integrating it with your existing platforms such as your website, social media pages and email marketing platforms.
Mobile Optimisation is Important
When managing your outdoor digital signage content, it is important to be flexible due to the potential for technical issues such as lagging, crashing and security concerns.
These issues can be related to hardware problems such as broken screens and damaged electricals. The longer these issues persist, the worse it can damage your advertising campaign and damage your brand awareness and sales.
This is why you should consider using a cloud-based digital signage platform. This will ensure you can monitor and track your content on a device of your choosing such as mobile phones, laptops, and tablets.
This will enable you to manage your digital signage content at all times when you're on the go. This program will send you updates in real-time if there are any issues with your content, and will automatically fix certain hardware issues, change content, or shut down when not in use.
Use Data & Analytics to Optimise
By using the wide range of available data & analytics, you can monitor and track your outdoor signages' performance and use it to optimise your future outdoor advertising campaigns.
Using digital signage software, you can monitor screen uptime and accurately count how many people have interacted with your ad campaign.
You can track which marketing elements are most successful in driving your desired result with your target audience by using QR codes, special offers, and promo codes.
Furthermore, this will help you determine the best areas to place your outdoor LED screens and the best digital content designs for it.
Digital Signage Content is Now
The days of billboards and static posters are well and truly on the way out. Digital signage content is for now and the future.
As technology becomes more readily accessible, and easier to use, the indoor and outdoor digital signage industry is only going to gain more momentum & interest.
It will enable businesses to push the boundaries with their ad content and how effective, and interactive, their outdoor advertising campaign can be.
If your goal is to drive brand awareness for your business, you need to go hard with outdoor digital signage.
As we have outlined in this blog, there are a wide range of benefits to using this sort of eye-catching digital content.
Not only will it drive brand awareness but it can be used as an effective marketing tool for your business. If you're new to advertising, we recommend you explore how outdoor signage can help grow your business.