Coworking spaces/share offices are a current trend in the freelancing and start-up industries that we expect to see continue to grow. The benefits of digital OOH in coworking spaces cannot be underestimated during this growth period. Some ideas for digital OOH in coworking spaces include; Upselling, Greeting Screens, Showcases, Advertising, and Updates.
Digital OOH is growing and with COVID restrictions slowly easing we are seeing people back in shared office spaces.
These office spaces are ripe for digital signage installations as they are high traffic areas.
High traffic areas such as coworking office spaces are responsible for increased viewership of digital signage leading to an increase in ROI.
5 DOOH Ideas For Coworking Spaces
1. Upsell/Advertise Your Products & Services
One idea for coworking space’s looking to implement digital signage is to upsell your existing products and services to your audience. Your customer base is already on location, you just need to show them what you have available.
You can make use of the content to showcase core features and benefits, or upcoming products/services. DOOH allows for video and sound to be played, meaning you are no longer limited to a static poster or sign.
2. Greeting Screens/Book Meetings
Another idea for using digital OOH is to display booked rooms and meeting schedules. No longer will your customers be emailing you, or updating a shared Google Sheet to check availability. You simply set up digital signage in appropriate locations and customers can check room availability and make reservations. This is similar to setting up a self-serve kiosk and will require more technical knowledge and experience.
3. Showcase Success Stories
Your new digital screen can showcase your local talent, which you can monetize. Freelancers or start-ups may wish to share updates or recent wins. You could showcase these on your digital signage to encourage networking and connection.
A service like this could be offered as part of membership fees, an additional fee, or given away to build a brand reputation. No matter which of these approaches you take, you will be increasing the value of your DOOH devices.
Your digital signage can play more than just content you create, it can display information your customers (or staff) may find useful. This includes things such as local or national news snippets, local weather, or events they may wish to attend.
Whilst these forms of DOOH may not directly cause an increase in revenue, they build brand trust and loyalty. This use of DOOH will also show your customers that you're not averse to using technology to solve problems.
5. Advertising Space/Programmatic Advertising
This last suggestion is probably what caught your attention, providing an additional revenue stream through DOOH advertising. This is one of the primary reasons why people install DOOH, to sell screen inventory as advertising space to third parties.
There are many ways to approach this, but the easiest is through programmatic DOOH, or pDOOH (programmatic advertising). Programmatic DOOH allows the owners (supplier) of the DOOH (Supply Side Platform/SSP) to sell their screen inventory on a third-party marketplace to advertisers.
The advertisers make up the demand-side platform (DSP) and set a limited budget similar to Facebook and Google ads. This is all done automatically without the need for any human interaction other than entering the specifications of the screen and budget by the respective parties.
Get started with an end-to-end digital signage software solution today with Doohly. Not to mention our software is entirely web-based, allowing content to be managed remotely from any device.