Digital out-of-home advertising has been making leaps and bounds during the pandemic. The extended lockdowns have given the industry a chance to look internally and develop a range of solutions. DOOH is poised to make a huge splash as the world moves away from the pandemic and begins opening again. Usability, increased impact, and data regulation changes have all contributed to the changes we are seeing within the DOOH industry.
Digital out-of-home advertising (DOOH) is a form of marketing that relies on platforms such as digital signage. DOOH has been on a steady rise as a marketing tool since the 90s thanks to developing technologies. Whilst the COVID pandemic caused the industry to slow down, companies didn’t just sit on the sidelines and wait. Doohly has been working on providing a DOOH solution that is affordable and accessible to businesses of all sizes. As the pandemic’s intensity reduces and people start leaving the house, it marks the perfect time to start with DOOH!
Why You Need DOOH
There’s a huge array of reasons to use DOOH (way more than we can write about here!) but this post will focus on four. Increased impact, ability to stand out, affordability, and ease of set-up are some of the key reasons we believe now is the ideal time to start your DOOH journey. Regardless of your business type or the content you plan on displaying, DOOH ensures that the impact is maximised. Whilst static advertising still has its place (think car, bus, and train wraps), digital out-of-home leaves a longer-lasting impact on viewers. In fact, digital signage boasts a recall rate of 83%, almost double that of traditional advertising!
DOOH has such a large impact on viewers due to displaying not only static pictures but video and sound as well. Aside from being dynamic, digital out-of-home advertising can be interactive, helping boost its impact as a marketing tool. This is why now is a great time to start with DOOH, in particular digital signage. If you start installing DOOH now and are ready to reopen to the public, you will leave a lasting impression. People will remember your business as innovative and cutting edge, regardless of what your business does/is.
Leaving a lasting impression can come from a range of methods, in particular, being the first to do something. Most people have heard of the first-mover advantage, and digital out-of-home is no exception to this. Everyone’s had a moment in their life where they’re stopped in their tracks and go “wow, that’s amazing, I’ve never seen that before”. We know we said that DOOH has been on the rise, especially in recent years. But head down to your main street, I doubt many people will have digital signage out. What this means is that you can be ahead of the curve and take advantage of the first-mover advantage. Keep in mind, 60% of enterprises without digital signage in their stores are planning to invest in the technology within the next two years. Take this chance to lead the pack and have everyone follow in your footsteps.
We know what you’re about to say next, “I don’t know where to start”, or maybe “it sounds amazing, but amazing means expensive.” Luckily, DOOH has become incredibly easy to set up and operate and is no longer a pricey commodity.
To get started with digital signage, you only really need 3 things; a screen, a computer (also known as a media player), and a software license. As we’ve previously mentioned, increasing technological advancements have made all three of these things much more affordable.
Screen: $300 - $600
Media Player: $250 - $500
Software License: $25 p/m for Doohly.
This breakdown is an extremely rough estimate, for more accurate pricing contact us here.
There is no “perfect” time to start with DOOH, but now is as good a time as any. With the pandemic’s severity slowing down, and life returning to somewhat normalcy, why not make an impact with digital signage. You’ll be at the front of your customer's minds, and leading a technological revolution in minutes.
Start your digital signage journey with Doohly today, contact our sales team now to get started!